CB Consulting is an Integrated Media Strategy & Planning Consultancy which incorporates Marketing Management.

From advertising on Television to TikTok, having the right integrated media strategy will help you reach the right target audience, in the right place, at the right time, with the right message.

About Me

Passionate about Media!

I am passionate about helping marketers reach their marketing objectives!

A little bit about my experience:

I have worked in the South African Ad Industry, Specifically, Media Strategy and Media Planning for many years, gaining extensive media strategy and planning experience as well as managing entire media departments into which I was thrown into the deep end. I learnt to swim fast!

I have been fortunate to have been employed by some of the biggest Global agencies in the world, namely Ogilvy, Starcom, Publicis, JWT, MEC Primus, Saatchi & Saatchi & BBDO.

My experience has spanned both National & International clients, across various industries including Technology, Retail, Automotive, Government, FMCG, Airlines, Banking, Hospitality, Medical, Casino’s and many more giving me a broad range of experience of many industries.

These have included blue chip clients namely Ford, Nestle, Dis-Chem, Samsung, Nissan, LG Electronics, Pfizer, Discovery Health, Johnson & Johnson, Mutural & Federal amongst others.

In an integrated media landscape, where digital became an integral part of any media strategy, my digital knowledge was enhanced by completing The Red & Yellow Digital Marketing Certificate. 

I am above all passionate about media and helping clients achieve results driven campaigns.

Integrated Media Strategy
Integrated Media Planning
Digital Media Strategy
Marketing Management



Institute of Marketing Management South Africa

1994 - 1997

Graduate Diploma in Advertising Management (IMM) (Degree status)

IMM Qualification valid for EMC and Asia Pacific Regions as IMM Affiliated to the EMC (European Marketing Confederation and ASIA Pacific Marketing Confederation)

Chartered Institute of Marketing (CIM) UK

2008 - Present

Chartered Marketer Status

Analysis & Evaluation 1 

Red & Yellow Creative School, Cape Town


Digital Marketing Certificate

Thinking Strategically about Digital Marketing, Planning Digital Assets, Creating Digital Assets, Speaking to your Audience of One, Direct Marketing, Social Media, Online Advertising, Optimising,



CB Consulting

2015 - Present

Integrated Media Strategy | Marketing Specialist


Eskom, Old Mutual, BrandMapp, Duck and Craig, JC Decaux, Ebony & Ivory, MHG Property Group EL Marketing Manager Consultant (Traditional & Digital)

Cardova (Top Billing & Expresso TV), Henrose Plastics, CC Investment Property Group, IZWE (Hopon Loans (Media Strategy), Nelson Mandela Bay Metro (Project basis), Power X (Project), Strand Hardware (SEO – Digital) Sunshine Tour (Social Media Audit)


Ogilvy & GO Advertising

1 April 2018 to 31 June 2021

Senior Media Planner & Strategist


Dis-Chem, Ultra Liquors, Takeda (Biral) Ferimed, University of Pretoria, Inova Pharmaceuticals, Champix (Pfizer)



1 April 2015 to 30 September 2015

Business Unit Director


Consol Glass, Bidvest Bank, Cartrack, Supaquick, Autopedigree, Foodcorp, Starsat, SANAC, Flysafair and Prominent Paints


Feedback & Reviews

Celeste is a powerhouse of integrated media strategy. I have known her for over 25 years and she continues to inspire me with her deep knowledge of media, her passion for growing brands, and her ability to move effortlessly between digital and traditional media. I highly recommend Celeste for all your media strategy, marketing, and media planning needs.

Marketing Specialist
Graphic Designer

Having worked with Celeste on a few projects, I have found her to be very knowledgeable and a pleasure to work with and a true team player!

Business Partner, Parry Motors, Gqebertha

Celeste was extremely professional and prompt.

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